Queen Latifah, who has admitted to the press in the past that she easily tips the scale at two bills and then some (supposedly very comfortable with her weight), has started her reign as the new famous face for the Jenny Craig diet program.

The campaign started late last week.She says this week in People Magazine, “I’m trying to be an inspiration to people who just want to get healthy.

The emphasis on her endorsement of Jenny Craig “will be focused on a healthier lifestyle, not on getting into a specific dress size,” Scott Parker, the company’s vice president of marketing told People.

And Kirstie Alley and Valerie Bertinelli managed to make those big Jenny Craig bucks as poster children for OCD: Over-eating Constantly, Duh.

You’ve seen how svelte they’ve turned out.

Still, when you get down to it, who can blame Latifah for wanting to endorse a program that will help her shed all that unhealthy fat? Whether she says so or not, that’s the bottom line. Go to work for Jenny Craig, you are destined to become a slimmer, trimmer “you.” A much healthier “you” in the long run, wearing a smaller dress size.

You know she’s going to be one hot mama now that Jenny’s got her hands on her!