Paris Hilton has taken to charity. On Larry King Live in June she said, “I have a platform where I can raise awareness for so many great causes,” but I didn’t believe her. Low and behold she’s proved me wrong. And in a very large way.

Paris is trying to raise global consciousness about the plight of drunken elephants in India. Apparently elephants are given rice beer which gets them very drunk and then causes much danger to themselves and the surrounding communities.

Recently, six elephants died while drunkenly storming an electric fence. Paris says, and I quote:

“There would have been more casualties but the villagers chased them away - and 4 elephants died in a similar way 3 years ago. It’s just so sad. The biggest problems are in Assam and Meghalaya. The elephants get drunk there all the time. It is getting really dangerous. We need to stop making alcohol available to them.”

Well , think about this: an elephant would have to drink 10 litres of rice beer, no water and not metabolize any of it in order to actually get drunk. Now imagine this happening to herds of elephants all the time. The Indian rivers would have to be flowing with sake. But it’s nice that you bought into an urban myth. Reminds us all why you’re on The Simple Life to begin with.